PPC Advertisement

PPC stands for “pay-per-click advertising.” It is often used interchangeably with SEM, or “Search Engine Marketing.” It refers to a type of online advertising where the advertiser (you) pays a fee every time your ad is clicked by a user to go to your website. The total cost you end up paying is calculated on a per-click basis. One of the most notable benefits of PPC marketing is the amount of control you have over how your budget is spent. Almost all PPC advertising platforms allow you to set a specific budget, control your target audience or keywords, and modify how much you would like to bid per click. You ultimately control how much you’d like to spend, and exactly how you’d like to spend it.