Business Ideas That Will Emerge Out of the Pandemic

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Search, shopping and social trends can show savvy entrepreneurs where the next big business idea lies. By: Emily Heaslip, Contributor Home improvement The combination of being forced to stay at home and losing access to “non-essential” services like plumbers and gardeners has encouraged many people to embark on home improvement projects. This is having significant […]

How Financial Services Content Marketing Creates Value

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Author: Carolee Bennett  “Content marketing at its best will draw you in without you even realizing what hit you.” And so that’s the object: deploy content as a natural, authentic extension of your brand while delivering and demonstrating value. Here are just some of the possibilities: Content marketing to enhance the customer experience“Consumers want quick answers, […]

Why Content Marketing Is Important

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Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in […]