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110 Top SEO Tools That Are 100% Free


If you’re looking to get started with SEO or want to achieve better results, here are 110 of the best free SEO tools you should be using.

110 Top SEO Tools That Are 100% Free

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google.

If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy.

Tried and true, as well as new, SEO tools make it easier for site owners to find what they need to do in order to stay on top.

What Are SEO Tools?

SEO tools provide data and alerts about the overall health and success of your website.

They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

Just as actual tools each have a specific role, the same is true in SEO.

There are SEO tools that can help you with:

  • Analytics.
  • Keyword Research.
  • Links.
  • Local SEO.
  • Mobile SEO.
  • On-page SEO.
  • Research.
  • Rank Checking.
  • Site Speed.
  • WordPress SEO.

SEO tools are incredibly useful – but you need to understand how to use them to get the most out of them.

There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance.

Do You Need SEO Tools?

The short answer: Yes.

Imagine trying to build a table using only your hands.

You wouldn’t get very far, would you?

No.

You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few.

Well, if you want to build a website, you’ll only get so far with your hands.

You can build a website, but without tools, you wouldn’t know:

  • How many visits your webpages are getting.
  • Whether traffic has dropped significantly.
  • If you have any HTML errors.
  • The number of links you have.
  • What keywords you could be using to attract more visits.

And so much more.

What Are The Best Free SEO Tools?

If you’re looking to get started with SEO or want to achieve better results for the low, low cost of $0, here are 110 of the best free SEO tools you should be using.

Free SEO Analytics Tools

1. Google Analytics

Google Analytics sampleScreenshot by author, May 2022

Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.

It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics.

With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.

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Google Analytics is one of the best free SEO tools that every digital marketer should be using.

2. Data Studio

Google Data Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.

If you’re just getting started with it, this beginner’s guide to Data Studio will be helpful.

More advanced users can learn how to use CASE statements for better Data Studio segments here.

3. Keyword Hero

Missing keyword data?

Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks.

This service is free for upwards of 2,000 sessions per month. Keyword Hero is also currently providing a 90-day free trial.

4. Mozcast

Mozcast tracks changes big and small to Google’s search algorithm.

With Google making hundreds of changes on a yearly basis, keeping abreast of the latest developments helps you make sure you’re doing everything to have the best SERPs.

5. Panguin Tool

The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm.

If you see a drop that lines up with an update, then you’ve likely found the culprit and can get to work on fixing it!

Free Crawling & Indexing Tools

6. Redirect Path

Redirect PathScreenshot by author, May 2022

The Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes.

Additionally, client-side redirects like meta and JavaScript redirects will also be flagged, ensuring any redirect issue can be uncovered immediately.

HTTP Headers such as server types and caching headers, as well as the server IP address, can also be displayed with the click of a button.

Furthermore, all of these details can be copied to your clipboard for easy sharing or addition to a technical audit document.

7. Link Redirect Trace

Use this Chrome plugin to make sure all your link redirects are directing people and crawlers to where you want them to go.

8. Quick Click Website Audit

The Quick Click Website Audit is a bookmarklet-style extension that links to many of today’s most used online SEO tools.

When a link is clicked, it extracts the current page’s URL and feeds it into the selected tool, so you don’t need to copy and paste the links into all the tools. It saves a few seconds, dozens of times a day.

9. Screaming Frog SEO Spider

Crawl your website for SEO errors.

Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider.

10. Screaming Frog Log File Analyzer

Upload your log files to Screaming Frog’s Log File Analyzer to confirm search engine bots, check which URLs have been crawled, and study search bot data.

11. SEOlyzer

Another SEO log analysis tool that provides data in real-time and page categorization.

12. Xenu

One of the original free SEO tools, Xenu is a crawler that provides basic site audits, looks for broken links, and the other usual suspects.

13. Where Goes?

Track where redirection URLs and shortened links go with Where Goes?

14. Check My Links

Check My Links sampleScreenshot by author, May 2022

Check My Links is a nifty Chrome Extension that will crawl through your webpage and identify the status code for each link on the page – including broken links.

Each status code is color-coded with 200 status codes returning dark green, 300 status codes returning light green, and 400 status codes returning red.

Once identified, you can then copy all bad links to your clipboard with one click.

15. Robots.txt Generator

Create a correct robots.txt file in an instant so search engines know how to crawl your website.

Advanced users can customize their files with Robots.txt Generator as well.

16. HEADMaster SEO

Checks URLs in bulk for status code, redirect status, response time, response headers, and HTTP header fields with HEADMaster SEO.

Get results in real-time, sort and study your findings, and export your work to CSV.

17. Keep-Alive Validation SEO Tool

Check URLs in bulk – or one by one – to see if their servers support persistent connection, which makes your website load faster.

Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool.

18. Hreflang Tag Generator

Generate hreflang tags so that Google knows which language particular pages on your website are in. This will allow Google to search those pages in that language.

19. XML Sitemaps

Create a site map of up to 500 pages for free without registration.

Download your sitemap as an XML file or get it via email.

20. BROWSEO

BROWSEO for SEJ websiteScreenshot by author, May 2022

BROWSEO lets you see how your website looks to a search engine.

It basically strips your webpage of any styling and shows you the underlying structure. This helps you figure out if Google’s bot has any difficulty accessing important content on your site.

Source: https://www.searchenginejournal.com/top-free-seo-tools/302553/#close

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